Dancing with the Media - Workshop on Enterprise Crisis Management and Media Strategy in the Era of Social Media
On 15th July 2015, Macau International Airport Company Limited (CAM)’sCorporate Communication & Policy Research Office Assistant Manager – Ms. Kaz Ng and Officer – Ms. Miley Kou participated in a Workshop on “Dancing with the Media - Enterprise Crisis Management and Media Strategy in the Era of Social Media”organized by Administration of Airports Ltd. (ADA).
Corporate public sentiment has undergone many changes in this "Everyone is Media" era. Through the training course, participants explored the new interactive model to effectively deal with the media, the development of effective promotional strategies, establish a corporate image and how to resolve public relations crisis.Thus,increasing the visibility and corporate reputation to show integrated enterprise strength and overall quality.